For 1.5 million people in the Czech Republic, digital services are completely unavailable. But that's not all. Low digital literacy prevents another 1.4 million people from fully participating in society. Thanks to the financial support of Google.org, we have decided to change this in the Digital Inclusion project. DDigital Inclusion.
We started with research. Because low digital literacy is often related to socio-economic conditions or older age, we focused on three selected groups: children from excluded areas, socio-economically disadvantaged adults and the elderly. We collaborated with local outreach social service providers to collect data and conduct in-depth interviews with representatives of these populations.
They are united by their young age and difficult socio-economic conditions. They often grow up in isolated Roma communities. Their childhood is often very short and they experience early problems that should be the concern of adults. Although most of them have regular access to the internet and are motivated to use digital technologies, they often cannot deal with everyday life situations.
They often share the phone with siblings; daughters with their mother
They have their own ways of ensuring at least minimal privacy on shared devices
They overuse social networks and don't understand the impact of their online behaviour on their future identity
"If I didn't have a cell phone, I don't know what I would do. I'd probably be bored."
I live in a 2 bedroom apartment with my parents and three siblings and I don't have much privacy here. We have internet here, and we use it to call each other - only my older sister has a flat rate because she needs it for school.
My phone is a bit scratched and there is little space, but it works fine. Sometimes I have to lend it to my younger brother. That annoys me because then I have to keep deleting things from it... I hardly sleep without my phone anymore and I don't want anyone looking at it.I quite enjoy computer science at school. It seems to me that we learn practical things there - like working with documents or pictures in Canva.
Programming is already quite hard for me. I wouldn't mind if we used technology in other subjects at school.
My older sister taught me how to use social networking. She showed me how to set up an account there and how to work with them. I watch videos on TikTok, my friends and I post on Instagram, well... whenever there's a long moment. Sometimes I post stories and take pictures of where I am and what I'm doing - I want to look good in front of my friends. It's weird that my social worker knows about it though, I don't know how she could know. Sometimes I see bad things on the networks - like someone beating someone up and bragging about it. Or my friends who are dating fighting... I wouldn't share anything like that.
I'd like it if my phone could help me when I'm having a problem - like finding a part-time job, or when I feel bad.
They have a positive attitude towards digital technologies but lack a broader understanding and motivation to use them in practice.
They have older model smart phones that don't have much space. They change frequently.
Families often only have phones, not computers (although this is gradually changing). Devices tend to be shared within the family.
They don't understand the concept of digital identity.
They overuse social networks.
They have gaps in their understanding of how social networks work (e.g. who sees what).
They are not very interested in social events. They are prone to misinformation when it comes to ethnic issues.
Within the digital space, they move in their own community that replicates the physical space.
Promoting the effective use of new trends. They have a very positive view of technology and are not afraid to try new things like AI chatbots.
To raise awareness of the possibilities of the Internet with an emphasis on its practical use in everyday life and future careers.
Develop an understanding of digital identity in relation to social networks. Have an awareness of its existence, but often incomplete or distorted. This topic can be used as a springboard to further develop information literacy and resource work.
Focus on mobile devices.
Clear and simple language in their communication style.
Brevity and conciseness. Use short texts. Rely more on audiovisual content.
The opportunity to identify with positive role models from their own communities.
Clear use of the tool in practice. They need to quickly understand what it will do for them.
Fun. The solution should excite and be "cool" (use the principles of gamification).
The solution must not come across as primarily educational - they don't want to learn again after school.
Low power and capacity requirements of the mobile device.
The possibility of disseminating solutions through social workers and then through the community.
"If I didn't have a cell phone, I don't know what I would do. I'd probably be bored."
The profile is compiled from observations using digital ethnography on selected platforms. With consent, participant observation was conducted on six girls aged 11-14 from socioeconomically unstimulated backgrounds who attend social services and self-identify as Roma.
None of the six girls have mobile data. They connect to the internet at home or on public WiFi. With public WiFi, they are careful not to ask for personal information.
This group includes a wide range of adults who often face poverty, unemployment, housing problems or discrimination. They include people with little or no access to the internet, as well as those with regular internet access at home. They are mostly sceptical or very cautious about digital technologies.
They are frequent victims of internet scams
They see little point or benefit in acquiring and developing digital skills
They don't trust online communication with the authorities
"I'd like my cell phone to talk to me when I'm lonely."
I'm Sabina and I'm 32 years old. I'm on maternity leave with three children. The youngest is four and has serious health problems. So my life now consists mainly of taking care of the children, taking care of the household and going to the doctors. My husband spends most of his time working to support us, but it's still very demanding. We're living in a sublet, we're a little better off. We now have internet and we've had a laptop for a couple of months.
My husband bought me a smart phone and I use it a lot now: I check the weather on it, watch sales in stores, play games or watch TikTok. But sometimes I run out of credit and don't have the money to buy it, so I only call via WhatsApp when I'm at home or over public WiFi. I also lend my phone to my daughters a lot. I use Facebook. I like to upload photos of my kids there because I like to be reminded of it after a while. I used to post my opinions under articles too, but I always got scolded or dropped, so I prefer not to post anything there anymore.
The authorities provide incomplete information on their websites, leading them to contact the authorities in person. It happens that the authorities request additional documents not listed on the website.
They have a negative experience of engaging with wider social groups - they face criticism on social media or in forums. This leads them to become more withdrawn from groups or not share certain aspects of their lives at all (e.g. political views).
They lack the skills to handle more complex online procedures (e.g. filling in more extensive forms).
They are hampered by older and low-capacity equipment that is more likely to be destroyed.
They don't understand some terms and confuse them with others (e.g., some confuse a data box with an email box, or some confuse "googling" with "having Gmail").
Because they are more active online, they are more likely to be victims of fraud.
They know the basic safety rules but do not always apply them correctly.
Although they have regular access to the internet (e.g. at home), they sometimes share their mobile phone and other devices with other household members.
They use the computer in the home mainly for entertainment and lack awareness of other uses.
They often learn new skills from their children. Developing digital competences in children will therefore have a secondary impact on parents.
They are prepared to learn more complex procedures if they are linked to some meaningful (e.g. work) activity.
Base solutions on deepening the skills they have already acquired and on their hobbies. For example, a common wish is to learn to work better with photos and video.
Promote safe online behaviour and show them that being scammed is "not normal".
The increase in the number of computers in households is an opportunity to increase the acquisition of competences related to the use of Internet browsers and PC tools.
If a digital solution, it is mobile-focused, but may have a link to a more complex (web or desktop) interface.
Expect that more than one member of the household can share a mobile phone and a PC.
Create conditions where there is no room for discriminatory and judgmental behaviour.
Work with positive role models and positive representation of target groups.
Use clear language.
Reflect on and deepen the interests and skills they already possess.
Use the tools they already know (e.g. social networks).
"I know I'm not supposed to share my password with anyone. But we only have one cell phone, so the whole family knows it."
My name is David and I'm 43 years old. I live in a hostel with my wife and three small children. I can't find a stable job, so I do various manual jobs. I have to support my family. I would like us to move to something better.
I have a smart phone, but we don't have internet at the hostel. When I have money, I buy data on my mobile, but I usually only connect on public WiFi.
To save money, I call via WhatsApp and text via Messenger - to work, to my wife or when I need to do something. I have Facebook and TikTok on my phone, but I only keep track of that. I wouldn't put anything about myself on there. I look at what's going on in the world, videos when I want to be entertained, or I look for something about motorcycles that I'm into. But mostly I look for part-time jobs.
I'm pretty scared of scams on the internet. Especially hackers. So I prefer to always log out of apps and turn off my data when I'm not using them.
They share a mobile phone or computer with other family members.
They lack insight into the possibilities of using digital tools.
They use the internet purposefully, not creatively.
The knowledge gained from one-off training sessions is quickly lost because they do not use it in practice.
They feel that officials* do not give as much weight to solving their problems when communicating online as they do in person.
Due to low digital literacy , they are a frequent target of scams.
When sharing on social media outside their circle of friends, they face judgmental behaviour that demotivates them.
They have distorted ideas about how the internet works (including security).
They are afraid to share their personal data online (in general, but also when communicating with the government). They do not know safe situations from dangerous ones.
Developing digital competence of field and social workers.
Training respondents in specific situations they may find themselves in in terms of internet safety. Move from theory (lessons) to practice.
Expanding users' horizons and understanding of the possibilities of the Internet with a direct and immediate impact on their daily situation.
They often learn new skills from their children. Developing digital competence in children so that it has a secondary impact on parents.
Looking for work and better housing.
Better orientation and the ability to use tools from different institutions independently (e.g. children's school apps) will improve their awareness and independence.
Expanding awareness of "common" apps - maps, timetables, discount apps and more will make their daily activities easier .
Better mastery of safe online behaviour would protect them more effectively (not only) from financial fraud.
Focus on mobile apps.
Immediate use of the solution in practice.
Create conditions where there is no room for discriminatory and judgmental behaviour.
Use plain language. Work more with audio-visual communication. Check understanding of concepts.
Work with positive role models and positive representations of the target groups (represent them visually and textually in the solution so that they understand that it is for them.)
"I don't know why I would need a smart phone. Maybe I could find the timetables."
I'm Charles. I live in a hostel and do various short-term jobs. My family are my friends and my dog. My wife died a long time ago.
I have a phone so I can make phone calls, but I don't have internet on it. If I need to do something online, I go to my social worker who goes over everything with me. I feel like it's safer with her too, I would lose it and mess it up. Once she had to set up my email, but then I lost my password because I only had it written on a piece of paper. That was a problem then. I occasionally use the internet at the library.
I can get a smart phone sometimes if a friend lends it to me. I can take a picture, for example. It probably wouldn't be bad to have my own smart phone, but I'm not exactly sure what I would do with it. Maybe I could find timetables... Or watch videos. I've seen that with friends.
They don't have a digital device or connect to the internet on it.
They do not have a concrete idea of how digital technology could help them in dealing with life situations.
They may be in a situation where it would be difficult for them to care for the device (charge it, keep it dry, not break it, etc.)
Although they often do not own a smartphone or computer themselves, they have opportunities to access the internet - either through various social services or within their circle of friends. Around half of the respondents said they had never used a smartphone. It therefore makes sense to expand their awareness of the possibilities of digital technologies, which they can use on a one-off basis depending on different life situations.
Get them smart phones (if they want them individually) along with information on where they can charge them, how they can use them in specific situations, etc.
Very low barrier to entry.
Intuitive UX that leads very quickly to finding the information you are looking for and fulfilling a need.
High readability and clarity.
A clear scenario of use (on a PC in a public institution, under the guidance of a social worker or independently on a mobile phone).
Expect very irregular access to the Internet and to the device.
This group is characterised by older age and associated physical and cognitive limitations. Among the elderly, two groups are most common: those who do not use digital technologies at all and, on the contrary, regular users with home internet. A smaller proportion are non-regular internet users. Those who are active use digital technologies primarily to maintain their quality of life.
They lack awareness of the existence of assistive technologies and digital compensation tools
Similarly, carers often lack knowledge of these options
The majority of women over 80 living in residential institutions are completely digitally excluded
"You also have to grow into it yourself to appreciate the benefits of technology. I also rejected online banking for a long time and now I find it cool that I don't have to run to the bank anymore."
I am Jitka and after retirement I became a happy grandmother - I have six wonderful grandchildren.
I probably couldn't do without a smart phone with internet access anymore, I have timetables, maps, bank, news, Stocard, everything on it... My family, friends and people from the tourist club and I send each other photos every day via WhatsApp, and I learned how to edit them on one course.
I've done about eight of these courses for seniors, by the way, and I've seen everything. Some of them are more theoretical, more academic, where you don't follow the lecture, you feel like an idiot and give up after two lectures. But others are interactive - for example, one young man taught us with maps so that we went into town on a kind of errand, that was fun for us. I think the success of the course depends a lot on the personality of the lecturer.
I have internet at home, but I haven't turned on my computer for about half a year, connecting from my mobile and tablet is much more practical. My granddaughters like to watch cartoons on my tablet and we play songs together - they always find them faster than I do, and they can't even read yet. My older grandson, on the other hand, often inspires me to think about technology in a whole new way - the other day, for example, I was copying down the opening hours of a pet shop and he said, "Grandma, please, you have a mobile phone in your pocket, why don't you take a picture?"
I love learning from my grandchildren. My son bought and got the technology up and running, but he doesn't have the patience to explain everything properly. Instead, he called me the other day to scold me for a message I wrote to an unnamed politician on Facebook - when I wrote it, I wouldn't have dreamed that my son would get it! It was a really unpleasant experience and I haven't put anything on Facebook since.
Sometimes they need help with individual tasks, but not the overall interface.
Sometimes they have the mistaken impression that they know and control everything they need.
They prefer personal contact and see the digital world as a poor substitute for the real world.
They are very careful about data protection.
They are fed up with more complex technologies, especially PCs (which they often associate with memories of professional performance or ineffective courses).
They feel that the younger generation has the upper hand on social media, while seniors are not free to express their (especially political) opinions. They are often ridiculed for the style of communication they choose.
Interactions between grandparents and grandchildren (not so much their children) are intense - both generations can complement each other in their knowledge and skills.
They tend to be socially active and open to new things - they are easily persuaded by their friends to deepen their digital skills, even if they don't necessarily see a concrete benefit upfront.
Politics and social events are topics that pull - it makes sense to work with sources and the issue of misinformation. The majority of respondents said that they either do not know how to assess the veracity of information on the internet or they make decisions based on "common sense".
Expand opportunities for development and learning activities that are not necessarily related to digital competences but which use digital technologies.
Supplementing specific skills - new applications, solving problems independently.
Enable them to take an active role in decisions about educational content.
The process of deepening digital competences should have a significant social component.
The solution must be fun.
Even for more advanced users*, do not hesitate to create detailed instructions in text form.
"I used to have a tablet with internet where I liked to play games. But now I don't have it anymore."
My name is Ludek and I've only been retired for a few years. I miss my professional life, through my work I have been useful to society and had due recognition for it. Now, as a retired person, I often meet with disrespect.
Since my divorce, I live alone in a studio apartment on a housing estate. Both my sons live abroad and I only see them in the summer. We used to have a computer at home and kept in touch with the offspring via Skype. Now they call me on my mobile phone, because I don't have a connection in this flat - I had internet in my office for years, so I didn't need it at home. After I retired, I considered buying a laptop, but inflation has put a crimp in my plans.
I currently connect about once a week from a computer at the town library, and that's good enough for now. I mainly go to read my emails - I don't write much myself anymore, I have no one to do it for - and I search for information via Seznam.cz. At least you get to be among people, I go to the library for lectures and talks anyway.
I don't have a smart phone, I don't want to end up like my grandchildren who hang on it from morning till night. They can barely hold a normal conversation anymore. It's clear to me that today's technology is deliberately made to be as big a time guzzler as possible, much like slot machines. On the other hand, ordering groceries or medicine via cell phone, like my neighbor does, would not be a bad idea. Sometimes I have to sit in the doctor's waiting room for over an hour. These are such small improvements, but personal problems are not solved by technology in my opinion anyway.
The cost of the equipment and internet connection is too high for many.
Most do not realise the full extent of the possibilities of digital services.
Some do not have enough social contacts to get them to use digital technologies and help them develop competences.
Opportunity to build on existing services (libraries, universities of the third age, civic associations) and build on existing interest in digital technologies.
Digital literacy training programmes themselves are an opportunity to build social connections that will further lead to the cultivation of digital competences.
Not to give the impression that they are being treated disrespectfully because of their age (in the case of courses, for example, by being insensitively fast or slow in explaining material or focusing only on health-related applications).
Take into account the diversity of the group, including in relation to technology or level of education (and ability to work with information).
Not focusing on one type of device (seniors* can use a range of technologies: mobile phones, tablets, computers, smartwatches with pedometer, etc.)
The solution must not be an end in itself and must respond to the needs and interests of each individual.
Ideally, the target group should be given low-threshold affordable access to digital technologies.
"I approve of it (digital technology), but it's not for us old people anymore."
Feel free to call me Zdeňka. I've been living in a nursing home for four years now because I can't walk very well. I am very nice here, they take good care of me and I have two friends here.
My daughter visits me every Saturday and I call her several times a week. I've had the same phone for about six years - this Nokia. I spilled coffee on the previous one, so I asked my daughter to get me the exact model I'm used to. I don't know what I'm going to do when it's gone, because it's supposedly no longer in production. They are making the cell phones more and more complicated and that doesn't suit me at all.
My daughter kept pushing the pancake she uses on me for a while, but I told her to give it a rest. Even with my retirement phone, as she calls it, there are perpetual problems - I always press something wrong on it and have to wait until Saturday for my daughter to fix it. You know, I don't see it much anymore and my hands are shaking too - I'm glad I'm eating.
They lack access to the necessary equipment or internet connection.
They are not interested in new elements in life in general.
They feel that digital technology has nothing to offer them because it doesn't fit in with their needs and lifestyle.
They are concerned that the goal of technology is to gradually eliminate personal contact.
Their health condition makes it difficult for them to use standard technologies. They feel that technology is user-unfriendly. This barrier is exacerbated by a lack of awareness of compensatory aids and assistive technologies.
Their (usually very busy) caregivers* are not taking steps to make technology more accessible.
Inspire those around them to purchase the equipment or help with it (possibilities: family, friends, Santa's grandchildren).
Broadening horizons - technology can offer this group a whole range of uses that they are often unaware of.
Interventions in residential settings have the potential to reach several clients* at once and lead to significant changes. For example, specifically targeting the training and competence of staff in digital technologies for people with different forms of disability.
A tablet is often preferable to a smartphone or computer.
Most of the so-called technically excluded seniors* have chosen digital abstinence on their own and their decision should be respected - in no way should they feel forced into anything. At the same time, however, the solution should not overlook individuals who might be open to technological innovations.
The need for significant involvement of carers.
Adapt any instruction to the health and cognitive status of the recipient* (simplicity, reasonable demands on memory, etc.)
Emphasis on education about compensatory aids and assistive technologies (e.g. voice control) - both among the target group and in the family or residential facility.
Look for ways to strengthen existing relationships through digital technology (e.g. through video communication with loved ones), not to replace face-to-face contact.
We could think of at least 50 more ways to help digitally excluded and vulnerable groups. Our capacity is limited, so we offer these ideas to other teams and organisations for implementation. If you share our vision of a digitally literate and active society, see what else can be done.
Explore 50 more ideas