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Why come to the training and who is it for?

😎 Write without fear. Edit without mercy.
✌️ If you want to be a well-paid copywriter, satisfy your client. If you want to be an award-winning copywriter, satisfy yourself. As a great copywriter, satisfy your reader.

At the offline copywriting training for beginners and those interested in joining the content team Česko.Digital we'll teach you how to do it and add a little snack to the mix.

❗ Don't hesitate, we have only 15 places available.
If it doesn't work out this time, don't despair. We plan to repeat the training in Brno and Prague.

What will you learn?

• wherever a copywriter is needed,
• why copywriting is not just about writing and what other activities are involved,
• how important it is to get a quality assignment,
• what rules to follow when writing,
• that it's not only copywriters who are in trouble in the beginning and how to work with it,
• what our community is dedicated to,
• how to work with tonality and checklists Česko.Digital,
• and a lot more...

Finally, you will be able to choose from 4 assignments and work on the text on the spot, where you will receive continuous feedback from the tutors.

Throughout the practical part, the tutors will also be available for personal copywriting consultations, where you can discuss any problems with your own assignments, clients and more.

After a job well done, we can then go for a good meal and a beer or soda. 🍺🍕🍹

The training is of course free of charge.

What's going to happen and when?

10:00-10:30: Presentation of the content of the training and lecturers
10:30-12:30: Presentation on copywriting (15 minutes break)
12:30-13:30: Lunch
13:30-17:30: Presentation Česko.Digital, workshop and individual consultation
17:30-18:00: Presentation of results + finishing refreshments
18:00 - ∞: Beer? 😁

Who will lead the training?

Terézia Palaščáková
Content Lead Česko.Digital, freelance copywriter

Terka was always drawn to writing. Already in elementary school she enjoyed making up stories on various topics. She won 2nd place in a competition with one of them and another one was even published in a book in the short story collection Keavad. In high school, she then earned occasional income by writing articles, but she fully immersed herself in the world of marketing and copywriting in 2019. She worked her way through a marketing agency and various internships until she realized in April 2020 that the freedom and benefits of a free foot suited her.

For more than 2 years now, she has been working as a freelance copywriter and content strategist, writing for brands such as Dom farieb, Mapei, Vyvolej.to, Answear, Lego, Alltoys, Switchio or Sfey, and collaborating with agencies such as H1.cz, Better or Vortum.

In August 2021, she also became the Content Lead Česko.Digital, making her responsible for the organization's content and volunteer content team after a year and a half of volunteering in the community.

In her free time she likes to play games on the computer or console (mainly strategy), read books (mainly fantasy), listen to Muse or Imagine Dragons, cook or get on everyone's nerves with her endless chattiness. 😁

Barbora Truksová
Copywriter & idea maker

She studied Finnish and Swedish, but a series of fortunate and less fortunate events eventually led her to copywriting. She has always enjoyed writing. As a child, she started on poems for birthday cards, and later produced several short stories so profound that they sometimes reached rock bottom. This was recognised at several literary competitions with a silver medal and a bookstore voucher, subtly suggesting that a little inspiration would be good.

His first copywriting experience is with Logos Agency. But she worked her way up to marketing and advertising from dealing with jammed papers in the printer, watering flowers and brewing coffee from a capsule in a small agency after high school. That's when she started to realize that this was it, and it wasn't four years before she knew for sure.

2020-2021 she helped out as a volunteer copywriter and content coordinator at Česko.Digital. Then she was at Ogilvy for 9 months, where she touched flyers, newsletters, POS materials, radio, TV, print and the bottom line. She then spent a year at SYMBIO agency where she added digital and recently went freelance.

She has worked for brands such as Tesco CE, Lego, Whirlpool, Beskyles, CineStar, PPL, Ernst & Young, ČEZ, Ria, Sunar and others. In 2021 she won 3rd place from the Print category at Young Lions, and last year Honorable Mention from the Media category. She also sat on the jury of the latest edition of the Golden Pen copywriting competition organised by the Creative Copywriters Club.

Where and when to arrive?

📌 We will meet on Saturday, February 18, 2023 at 10:00 am at Kiwi.com (ZET office) in the premises of the New Armory at Lazaretní 9 in Brno.
📌 Just register via the form. You will receive an invitation to the calendar by email and we will send you more info before the training.
We look forward to seeing you and seeing you in February! 💙