How to TikTok for Nonprofits?

TikTok is a relatively new social network, but its popularity is skyrocketing. According to estimates, almost 2 million Czechs are on it, and a surprisingly large number of them are users over 35. What if this is just the new wind you need in your good sails?

If you want to be clear on this, come to the How to TikTok for Nonprofits webinar.

Sonia from the non-profit organization Pet Heroes will be happy to share the treasures of her knowledge.She set off into the TikTok jungle in 2020 and returned with a wealth of know-how, success and experience. But she doesn't want to keep her secrets to herself, so she's happy to take you along on her journey.

What can you look forward to?

The webinar will be packed with practical tips, which Sonia will share from her own experience.
You will learn, among other things:

• Why did Pet Heroes decide to use TikTok?
• How did they start?
• How many people were actually involved in the creation of the content?
• How much energy, time and money did it cost?
• How did they plan the content - what did they shoot and how did they think about the content?
• What numbers did they achieve after the first month and why didn't they give up?
• What helped them endure and publish consistently for months afterwards?
• What is needed to shoot on TikTok technically?
• What can content on TikTok look like if the nonprofit is dedicated to other topics (and not cute animals)?

Who will lead the webinar?

Sonia graduated in media studies at Charles University, she is young and full of ambition. She started volunteering in the non-profit world as a teenager for an organization that helps animals in need. Her work involves influencer marketing, donor cultivation and actively seeking opportunities. She sees social media as a huge and often untapped opportunity for any nonprofit organization.

Of TikTok's potential, he says, "Nonprofits belong on TikTok and can be really popular. Through TikTok they can create their own community and even raise donations."

Where to arrive?

The webinar will take place on November 1, 2022 at 18:00 via Google Meet, the link will be sent to your email after registration.

You can find edited recordings of these events in our video library or on our YouTube channel. If you don't want to miss new videos, don't forget to subscribe!