How to write for journalists

Media writing theory, press release samples, media expectations

We invite you to a webinar with Lilly Ahou Král, founder of Ahou PR, and Jan Kulhavy, editor-in-chief of Ambit Media, on "How to write for journalists". What to expect:
1. A short theory (what to expect from media, journalists, editorial offices)
2. Samples of press releases (according to media forms), texts, announcements with a discussion of why it is written this way (e.g. what is the perex in a press release and why it must be, etc.), what is the expectation of the media, what benefit should be perceived by the client
3. Space for discussion

Project