Google Tag Manager (basics)
How to organize your measurement codes with Google Tag Manager?
During the webinar, we'll cover the principles of Google Tag Manager and how it can help you effectively manage your measurement and advertising codes on the web. I will introduce you to basic concepts such as tag, trigger, container, etc. Together we will go through a typical Google Analytics measurement code deployment using Google Tag Manager. I won't go into too much technical detail in the course, so even a complete beginner will take a lot away from it. However, at least a basic understanding of HTML would be useful.
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