no.edu Google Analytics webinar #2
#2 Slightly advanced stuff in Google Analytics
We've covered the basics last time, and it's time to get a little more advanced. 😄
You can get a lot of interesting information from Google Analytics, but it's not enough to just insert the measurement code. Today we'll show how to work with filters, track ad campaigns, and use events to measure visitor interactions with your site. We'll also talk about what the new Electronic Communications Act will mean for traffic measurement and what's in store for Google Analytics 4.
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