Copywriting in 90 minutes: an excursion into the basic rules, principles and mistakes

What will the webinar be about?

Write so that readers and search engines like you. I can't teach you that in 90 minutes. But I will give you all the advice, tips and practical experience that will help you on your way to readable and attractive texts. In the right direction and without tripping over yourself in the second paragraph.

What can you look forward to?

We'll take a look at formatting and visual anchors, take a peek under the hood of SEO copywriting and introduce you to the most common mistakes you're probably making. I'll show you hilarious headlines, bricked-up transcripts and posts from networks that unerringly (mis)hit the mark.

Who will lead the webinar?

Lucka graduated in journalism and media studies at Charles University, but soon enough she defected from the world of press centres, agencies and deadlines to the "other side", to the more creative and colourful world of online marketing.
She started as a copywriter, later worked as a content specialist and currently works as a Content Strategist Manager at H1.cz. She writes texts for clients, prepares complete content strategies and regularly trains the public. As a Team Leader, she takes care of the well-being of the copy team and as an organizer of CopyCamp she ensures the joy of its visitors.
She spends her free time with good books, good movies, badminton and traveling.

Where to arrive?

You can also meet Luka online via the link we will send you in your email after registration. Put 19 July 2022 at 18:00 in your calendar.

You can find edited recordings of these events in our video library or on our YouTube channel. If you don't want to miss new videos, don't forget to subscribe!