Copy & SEO: or when content goes hand in hand with data

What will the webinar be about?

SEO without copywriting is like a car without fuel. And the opposite is also true. You may have a beautiful car, but it's standing still and it's certainly not driving to higher positions in search results.

What can you look forward to?

During the webinar, we will take a closer look at what data you should work with as a copywriter, where to get this data and how to (literally) write it into your texts.
We'll look at keywords as well as specific parts of the text where they should appear. We'll also look at what we mean by "Unique and Useful Content" (because that's what Google likes) and we'll show you the mistakes we (often unknowingly) make.

In short, it's going to be a ride! :)

Who will lead the webinar?

Lucka graduated in journalism and media studies at Charles University, but soon enough she defected from the world of press centres, agencies and deadlines to the "other side", to the more creative and colourful world of online marketing.
She started as a copywriter, later worked as a content specialist and currently works as a Content Strategist Manager at H1.cz. She writes texts for clients, prepares complete content strategies and regularly trains the public. As a Team Leader, she takes care of the well-being of the copy team and as an organizer of CopyCamp she ensures the joy of its visitors.
She spends her free time with good books, good movies, badminton and traveling.

Where to arrive?

The webinar will take place on Tuesday, November 29, 2022 from 18:00 to 19:15 via Google Meet, the link will be sent to your email after registration.

You can find edited recordings of these events in our video library or on our YouTube channel (we recommend subscribing to it so you don't miss any new videos).